Technical SEO, Web Architecture & Development — Built and Implemented End-to-End
I connect marketing strategy, websites, search, analytics, and technical execution to build the systems and digital experiences that improve authority, visibility, engagement, and lead generation.
Lead strategy, SEO, AI visibility (AEO/GEO), development, design, analytics, and technical implementation across complex digital projects.
What I Lead & Execute
Website Architecture & Strategy
- SEO-driven site structure and page hierarchy
- Navigation, internal linking, and content organization
- Conversion-focused page structure and user flow
- Scalable frameworks built for long-term growth
Strategy, Infrastructure & Ongoing Management
- Technical planning and site architecture before build
- DNS, domains, SSL, and full-site migrations
- Analytics, tracking, and performance reporting
- Ongoing site updates, backend management, and SEO optimization
Conversion & Performance Optimization
- PPC landing page strategy and campaign alignment
- Form strategy, tracking, and lead capture optimization
- User flow improvements and conversion optimization
- Performance tuning for speed, UX, and engagement
Technical SEO & Implementation
- Indexing, crawlability, metadata, and schema
- Migrations, redirects, and canonical strategy
- Technical audits and performance optimization
Design & Development
- Custom HTML builds and CMS-based sites
- Component-based layouts and UI systems
- Conversion-focused page design
- Content and media creation
Technical Setup & Integrations
- Cloudflare configuration and CDN management
- Form handling, tracking, and analytics setup
- Custom integrations and backend processing
Selected Work and Industries
Financial Services — Regulated & Data-Sensitive Environments
Experience spanning JPMorgan Chase Treasury Solutions and the FDIC, combining technical systems, data management, documentation, and process improvement within highly regulated financial environments.
B2C Ecommerce — Global Shopify Store & Consumer Experience
Managed and optimized a large-scale Shopify ecommerce presence serving customers worldwide, connecting consumer-focused content, analytics, conversion strategy, site performance, and digital operations for a specialized reptile business.
Founder & Digital Publisher — WholesomeBabyFood.com
Created and grew a consumer content platform, leading development, content strategy, SEO, advertising sales and monetization, and audience growth. Outranked major national brands, including Gerber and Beech-Nut, for more than 20 baby food-related search terms. The site's growth led to its acquisition and two traditionally published books.
Consumer Lifestyle Brands — Fitness, Healthcare, Parenting, Home & Garden, and Automotive
Developed consumer-focused websites and digital experiences across brand segments including fitness, healthcare, parenting, and luxury automotive services — aligning content, UX, search visibility, and conversion paths with each audience.
Engineering / EPC Firm — Energy & Infrastructure
Led SEO strategy and site development, outperforming larger industry competitors and achieving and maintaining #1 rankings for high-intent queries including “natural gas EPC contractor” and “LNG EPC.”
Medical Device Manufacturer — Custom Development & Integration
Developed custom web functionality beyond CMS limitations, including PHP-based forms with file uploads and CRM integration. Resolved hosting conflicts and delivered stable, production-ready deployments.
Industrial Manufacturer — Product-Focused SEO Architecture
Designed and implemented a subdomain-based SEO structure to separate product lines, eliminate keyword overlap, and improve targeting across categories. Built a scalable framework to support long-term organic growth.
Cross-Industry — Custom Development & Technical Rebuilds
Rebuilt constrained websites into clean, high-performance HTML architectures. Delivered custom integrations, improved performance, and established scalable technical foundations.
Where I Fit
I am typically brought in when projects require more than “just updates,” including full rebuilds, restructuring, and technical problem-solving.
- Define structure before design
- Align SEO, AEO/GEO, user flow, and conversion strategy
- Build and implement directly
- Solve technical challenges during execution — not after
What This Means
Available for select projects and consulting.
Digital strategy, SEO and AI search visibility, web development, analytics, audits, and technical implementation.